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Advertising. -- 4th ed.

Jefkins, Frank

Advertising. -- 4th ed. Frank Jefkins; Daniel Yadin - 4th ed. - Harlow, England Financial Times/Prentice Hall 2000 - xxi, 394p.; ill.

ISBN: 0273634356

Subjects--Topical Terms:
ADVERTISING CAMPAIGNS

LC Class. No.: HF 5821 JEF

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