Normal view MARC view ISBD view

A comparative study of the marketing strategies of Zambia's established daily newspapers

Kunda, Ingrid

A comparative study of the marketing strategies of Zambia's established daily newspapers by Ingrid Kunda - Kitwe: Copperbelt University, School of Business, Department of Postgraduate studies 2012 - x, 83p.: ill.

Bibliography

Subjects--Topical Terms:
MARKETING--NEWSPAPERS--ZAMBIA
DAILY NEWSPAPERS--ZAMBIA

LC Class. No.: THESIS/MBA

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)