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The effect of competitive strategic service marketing on institutional performance: a case of commercial banks.

Tembo, Molly

The effect of competitive strategic service marketing on institutional performance: a case of commercial banks. by Molly Tembo - Kitwe Copperbelt University 2016 - xii, 80.: ill.

Includes biblography

Subjects--Topical Terms:
BANKING SERVICES
BANKING SERVICES--RESEARCH
BANKS AND BANKING--ZAMBIA

LC Class. No.: CBU-PG THESIS/TEM

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