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Ethics in marketing: international cases and perspectives

Murphy, Patrick E

Ethics in marketing: international cases and perspectives By Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero - London Routledge 2012 - xii, 171p. : ill.

ISBN: 9780415783521

Subjects--Topical Terms:
MARKETING -- CASE STUDIES
MARKETING -- MORAL AND ETHICAL ASPETCS

LC Class. No.: HF 5415 Mur

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