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European marketing: readings and cases

Halliburton, Chris

European marketing: readings and cases Chris Halliburton; Reinhard, Hunerberg - Workingham, England: Addison-Wesley 1993 - xxi, 489p.: ill.

ISBN: 020163189X

Subjects--Topical Terms:
MARKETING--EUROPE--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--EUROPE

LC Class. No.: HF 5415.12 Hal

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