From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed.
De Chernatony, Leslie
From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed. Leslie de Chernatony - 2nd ed. - Oxford: Elsevier Butterworth Heinemann 2006 - xviii, 318p.: ill.
9780750667494
PRODUCT MANAGEMENT
BUSINESS
HF 5415.15 Dec
From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed. Leslie de Chernatony - 2nd ed. - Oxford: Elsevier Butterworth Heinemann 2006 - xviii, 318p.: ill.
9780750667494
PRODUCT MANAGEMENT
BUSINESS
HF 5415.15 Dec