Handbook for marketing research
Ferber, Robert, 1922-
Handbook for marketing research edited by Robert Feber - New York: McGraw-Hill 1974 - xvii, 1417p. (in various) : ill.
0070204624
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH--HANDBOOKS, MANUALS, ETC
HF 5415.2 Han
Handbook for marketing research edited by Robert Feber - New York: McGraw-Hill 1974 - xvii, 1417p. (in various) : ill.
0070204624
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH--HANDBOOKS, MANUALS, ETC
HF 5415.2 Han