Handbook of pricing research in marketing
Rao, Vithala R
Handbook of pricing research in marketing edited by Vithala R. Rao - Cheltenham, UK: Edward Elgar Publishing 2009 - xxi, 593p.: ill.
Includes Index
9781847202406
MARKETING--MANAGEMENT--CASE STUDIES
PRICING RESEARCH
HF 5416.5 Han
Handbook of pricing research in marketing edited by Vithala R. Rao - Cheltenham, UK: Edward Elgar Publishing 2009 - xxi, 593p.: ill.
Includes Index
9781847202406
MARKETING--MANAGEMENT--CASE STUDIES
PRICING RESEARCH
HF 5416.5 Han