An investigation into Barclays Bank Zambia Plc's marketing strategy for the junior mega saver savings account

Lesa, Priscilla Munkobwe

An investigation into Barclays Bank Zambia Plc's marketing strategy for the junior mega saver savings account by Priscilla Munkombwe Lesa - Kitwe: Copperbelt University, School of Business, Department of Postgraduate studies 2012 - xii, 75p.: ill.

Bibliography


BARCLAYS BANK-- SAVINGS ACCOUNT--MARKETING STRATEGY
MARKETING STRATEGY--BARCLAYS BANK--ZAMBIA

THESIS/MBA