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Kleppner's advertising procedure

Lane, W. Ronald

Kleppner's advertising procedure By J. Thomas Russell [and] W. Ronald Lane - 15th ed. - New Jersey: Prentice Hall 2002 - xix, 697p.: ill.

ISBN: 9780130328779

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF 5823 Rus

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