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Market-led strategic change: transforming the process of going to market. (3rd ed.)

Piercy, Nigel

Market-led strategic change: transforming the process of going to market. (3rd ed.) - 3rd ed. - Oxford Butterwoth-Heinemann 2002 - xvi, 762p. : ill.

ISBN: 075065225X

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING - MANAGEMENT

LC Class. No.: HF 5415 Pie

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