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Marketing

Ferrell, O. C

Marketing contemporary dimensions - 2nd. ed. - Boston Houghton Mifflin 1980 - xii, 399p. : ill.

Bibliography.

ISBN: 0395285003

Subjects--Topical Terms:
MARKETING--CONGRESSES
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 5415 Rob

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