The marketing game!: with student CD-ROM. -- 3rd ed.

Perreault, William D

The marketing game!: with student CD-ROM. -- 3rd ed. Charlotte H. Mason, William D. Perreault - 3rd ed. - Boston McGraw-Hill 2002 - xviii, 100p.: ill. + CD-ROM

Accompanied by a CD-ROM

0256139881


MARKETING--MANAGEMENT--CASE STUDIES
MANAGEMENT GAMES
MARKETING--DECISION MAKING

HF 5415.135 Mas