Marketing management
Davis, Kenneth Rexton, 1921-
Marketing management - 5th ed. - New York John Wiley and Sons 1985 - xviii, 841p. : ill.
Bibliography.
0471895326
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 Dav
Marketing management - 5th ed. - New York John Wiley and Sons 1985 - xviii, 841p. : ill.
Bibliography.
0471895326
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 Dav