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Marketing research: methodological foundations. -- 9th ed.

Churchill, Gilbert A

Marketing research: methodological foundations. -- 9th ed. Gilbert A. Churchill, Dawn Iacobucci - 9th ed. - Mason, Ohio: South Western 2005 - xxii, 697p.: ill.

ISBN: 9780324225099

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH

LC Class. No.: HF 5415.2 Chu

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