Marketing strategies: a contemporary approach. (2nd ed.)
Ranchhod, Ashock
Marketing strategies: a contemporary approach. (2nd ed.) by Ashok Ranchhod and Calin Gurau - 2nd ed. - Essex, England: Pearson Education, Inc 2007 - xxi, 416p.: ill.
includes references
9780273706748
MARKETING STRATEGIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Ran
Marketing strategies: a contemporary approach. (2nd ed.) by Ashok Ranchhod and Calin Gurau - 2nd ed. - Essex, England: Pearson Education, Inc 2007 - xxi, 416p.: ill.
includes references
9780273706748
MARKETING STRATEGIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Ran