Marketing strategies: a twenty-first century approach
Gauzente, Claire
Marketing strategies: a twenty-first century approach Ashock Ranchhod with contributions from Julie Tinson and Claire Gauzente - Harlow, Essex Prentice Hall 2004 - xvii, 229p.: ill.
0273651927
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING RESEARCH
HF 5415 Ran
Marketing strategies: a twenty-first century approach Ashock Ranchhod with contributions from Julie Tinson and Claire Gauzente - Harlow, Essex Prentice Hall 2004 - xvii, 229p.: ill.
0273651927
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING RESEARCH
HF 5415 Ran