The new strategic brand management: creating and sustaining brand equity long term. -- 4th ed.
Kapferer, Jean-Noël
The new strategic brand management: creating and sustaining brand equity long term. -- 4th ed. - 4th ed. - London Kogan Page 2008 - xv, 560p.: ill
9780749450854
BRAND NAME PRODUCTS--MANAGEMENT
MANAGEMENT
HD 69.B7 Kap
The new strategic brand management: creating and sustaining brand equity long term. -- 4th ed. - 4th ed. - London Kogan Page 2008 - xv, 560p.: ill
9780749450854
BRAND NAME PRODUCTS--MANAGEMENT
MANAGEMENT
HD 69.B7 Kap