Niche marketing: a survival strategy for Zambian construction firms
Chomba, Haggai Mpundu
Niche marketing: a survival strategy for Zambian construction firms thesis supervised by Winston Shakantu - Copperbelt University School of Built Environment, Department of Building 1999 - xiii,78p. : ill.
Thesis submitted in partial fulfillment for the award of a Bachelor of Science in Building Degree
BUILDING
CONSTRUCTION INDUSTRY- -ZAMBIA - -CASE STUDIES
THESIS
Niche marketing: a survival strategy for Zambian construction firms thesis supervised by Winston Shakantu - Copperbelt University School of Built Environment, Department of Building 1999 - xiii,78p. : ill.
Thesis submitted in partial fulfillment for the award of a Bachelor of Science in Building Degree
BUILDING
CONSTRUCTION INDUSTRY- -ZAMBIA - -CASE STUDIES
THESIS