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Principles of marketing

Kotler, Philip

Principles of marketing - Englewood Cliffs, N.J.: Prentice-Hall 1980 - xxi, 714p.

Includes bibliographical references and indexes.

ISBN: 0137015577

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING

LC Class. No.: HF 5415 Kot

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