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Qualitative marketing research: a cultural approach

Moisander, Johanna

Qualitative marketing research: a cultural approach by Johanna Moisander and Anu Valtonen - Los Angeles SAGE Publications 2006 - xi, 227p.

ISBN: 9781412903813

Subjects--Topical Terms:
MARKETING
MARKET RESEARCH
QUALITATIVE RESEARCH

LC Class. No.: HF 5415.2 Moi

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