Quantitative techniques for marketing decisions
Jolson, Marvin A
Quantitative techniques for marketing decisions - New York Macmillan 1973 - xi, 215p. : ill.
MARKETING--DECISION MAKING
MARKETING--MATHEMATICAL MODELS
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--SIMULATION METHODS
HF 5415.135 Jol
Quantitative techniques for marketing decisions - New York Macmillan 1973 - xi, 215p. : ill.
MARKETING--DECISION MAKING
MARKETING--MATHEMATICAL MODELS
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--SIMULATION METHODS
HF 5415.135 Jol