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Scenario thinking : a historical evolution of strategic foresight

Mackay, R. Bradley

Scenario thinking : a historical evolution of strategic foresight By R. Bradeley Mackay and Peter McKiernan - Cambridge Cambridge University Press 2018 - 83 pages - Elements in business strategy .

ISBN: 9781108469005

Subjects--Topical Terms:
BUSINESS PLANNING
STRATEGIC PLANNING

LC Class. No.: HD 30.28 Mac

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