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Strategic market management. -- 8th ed.

Aaker, David A

Strategic market management. -- 8th ed. - 8th ed. - Hoboken, N. J. John Wiley and Sons 2008 - xiii, 322p.: ill.

ISBN: 0470056231

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT

LC Class. No.: HF 5415.13 Aak

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