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Strategic marketing management

Lamb, Charles W

Strategic marketing management cases and applications - 3rd ed. - Homewood, [Ill.] Irwin 1990 - xviii, 742p. : ill.

ISBN: 025607898x

Subjects--Topical Terms:
Marketing - Case studies
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 5415 Cra

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