Strategic marketing: planning and control
Drummond, Graeme
Strategic marketing: planning and control - Oxford: Butterworth-Heinemann 1999 - xiii, 176 p. - Marketing series (London, England). Student .
0750644826
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
HF 5415.135 Dru
Strategic marketing: planning and control - Oxford: Butterworth-Heinemann 1999 - xiii, 176 p. - Marketing series (London, England). Student .
0750644826
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
HF 5415.135 Dru