Normal view MARC view ISBD view

Strategic marketing: planning and control. (3rd ed.)

Drummond, Graeme

Strategic marketing: planning and control. (3rd ed.) - 3rd ed. - Oxford: Butterworth-Heinemann 2008 - xvi, 332p.: ill.

ISBN: 9780750682718

Subjects--Topical Terms:
MARKETING--PLANNING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--DECISION MAKING

LC Class. No.: HF 5415.135 Dru

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)