Creating powerful brands: the strategic route to success in consumer, industrial and service markets
Chernatony, Leslie de
Creating powerful brands: the strategic route to success in consumer, industrial and service markets - Oxford: Butterworth-Heinemann 1992 - xi, 282p. : ill.
0750606606
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--PLANNING
BUSINESS
PRODUCT MANAGEMENT
HF 5415.15 Che
Creating powerful brands: the strategic route to success in consumer, industrial and service markets - Oxford: Butterworth-Heinemann 1992 - xi, 282p. : ill.
0750606606
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--PLANNING
BUSINESS
PRODUCT MANAGEMENT
HF 5415.15 Che