Essentials of business research : a guide to doing your research project. (2nd ed.)
Wilson, Jonathan
Essentials of business research : a guide to doing your research project. (2nd ed.) Jonathan Wilson. - 2nd edition. - Los Angeles SAGE Publications Ltd 2014 Los Angeles SAGE Publications 2014 - xxii, 352 p. : ill.
Previous edition: 2010. Includes Internet access. Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9781446257333
2013939977
BUSINESS--RESEARCH--METHODOLOGY
DISSERTATIONS, ACADEMIC
HD 30.4 Wil
Essentials of business research : a guide to doing your research project. (2nd ed.) Jonathan Wilson. - 2nd edition. - Los Angeles SAGE Publications Ltd 2014 Los Angeles SAGE Publications 2014 - xxii, 352 p. : ill.
Previous edition: 2010. Includes Internet access. Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9781446257333
2013939977
BUSINESS--RESEARCH--METHODOLOGY
DISSERTATIONS, ACADEMIC
HD 30.4 Wil