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Fundamentals of advertising research

Fletcher, Alan D

Fundamentals of advertising research - 3rd. ed. - Belmont Wadsworth Publishing Company 1988 - xiii, 322p. : ill.

70 copies in SB LIBRARY

ISBN: 0534084540

Subjects--Topical Terms:
ADVERTISING CAMPAIGNS
TEXTBOOKS

LC Class. No.: HF 5814 Fle

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