Global marketing and advertising: understanding cultural paradoxes. (2nd ed.)
Mooij, Marieke de
Global marketing and advertising: understanding cultural paradoxes. (2nd ed.) Marieke de Mooij - 2nd ed. - London: SAGE Publications 2005 - xvi, 269p.: ill.
978142914765
MARKETING--CROSS-CULTURAL STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
CONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES
ADVERTISING--CROSS-CULTURAL STUDIES
HF 5415.127 Moo
Global marketing and advertising: understanding cultural paradoxes. (2nd ed.) Marieke de Mooij - 2nd ed. - London: SAGE Publications 2005 - xvi, 269p.: ill.
978142914765
MARKETING--CROSS-CULTURAL STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
CONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES
ADVERTISING--CROSS-CULTURAL STUDIES
HF 5415.127 Moo