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Social marketing: changing behaviors for good. (5th edition)

Kotler, Philip

Social marketing: changing behaviors for good. (5th edition) by Nancy R. Lee and Philip Kotler - 4th ed. - London SAGE Publications 2016 - xv, 567p.: ill.

ISBN: 9781452292144

Subjects--Topical Terms:
SOCIAL MARKETING
BEHAVIOR MODIFICATION

LC Class. No.: HF 5414 Kot

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