Promotional strategy
Engel, James F
Promotional strategy managing the marketing communications process - Burr Ridge, Ill. Irwin 1994 - xv, 624p. : ill
ADVERTISING CAMPAIGNS
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
MARKETING
HF 5415 Eng
Promotional strategy managing the marketing communications process - Burr Ridge, Ill. Irwin 1994 - xv, 624p. : ill
ADVERTISING CAMPAIGNS
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
MARKETING
HF 5415 Eng