Product management : strategy and organization. (2nd ed.)

Pessemier, Edgar A. 1922-

Product management : strategy and organization. (2nd ed.) - 2nd ed. - New York : John Wiley and Sons 1982 - xix, 668 p. : ill. - Wiley series in marketing .

Includes bibliographical references

0471057185


PRODUCT MANAGEMENT

HF 5415.15 Pes