Consumer behaviour: buying, having and being. -- 6th ed.
Solomon, Michael R
Consumer behaviour: buying, having and being. -- 6th ed. - 6th. ed. - Upper Saddle River,NJ Pearson/Prentice Hall 2004 - xviii, 621p. : ill.
0131230115
MARKETING--MANAGEMENT--CASE STUDIES
CONSUMER BEHAVIOUR
HF 5415.3 Sol
Consumer behaviour: buying, having and being. -- 6th ed. - 6th. ed. - Upper Saddle River,NJ Pearson/Prentice Hall 2004 - xviii, 621p. : ill.
0131230115
MARKETING--MANAGEMENT--CASE STUDIES
CONSUMER BEHAVIOUR
HF 5415.3 Sol