Market-driven management: strategic and operational marketing. -- 2nd ed.
Schuiling, Isabelle, 1962-
Market-driven management: strategic and operational marketing. -- 2nd ed. Jean-Jacques Lambin in association with Ruben Chumpiyaz and Isabelle Schuiling - 2nd ed. - New York Palgrave Macmillan 2007 - xxxvi, 477p.: ill
9781403998521
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--EUROPE
MARKETING--EUROPE--MANAGEMNT
HF 5415.12.E8 Lam
Market-driven management: strategic and operational marketing. -- 2nd ed. Jean-Jacques Lambin in association with Ruben Chumpiyaz and Isabelle Schuiling - 2nd ed. - New York Palgrave Macmillan 2007 - xxxvi, 477p.: ill
9781403998521
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--EUROPE
MARKETING--EUROPE--MANAGEMNT
HF 5415.12.E8 Lam