Market-led strategic change: transforming the process of going to market
Piercy, Nigel
Market-led strategic change: transforming the process of going to market - 2nd ed. - Oxford: Butterworth-Heinemann 1997 - xiv, 665 p.: ill. - The marketing series. Professional development Marketing series (London, England). Professional development. .
Includes bibliographical references and index.
0750632852
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Pie
Market-led strategic change: transforming the process of going to market - 2nd ed. - Oxford: Butterworth-Heinemann 1997 - xiv, 665 p.: ill. - The marketing series. Professional development Marketing series (London, England). Professional development. .
Includes bibliographical references and index.
0750632852
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Pie