Marketing communications
Fill, Chris
Marketing communications contexts, strategies, and applications - 3rd edition - London Pearson 2002 - xxxii, 790p. : ill.
0273655000
Marketing channels
MARKETING--MANAGEMENT--CASE STUDIES
COMMUNICATION IN MARKETING
HF 5415.123 Fil
Marketing communications contexts, strategies, and applications - 3rd edition - London Pearson 2002 - xxxii, 790p. : ill.
0273655000
Marketing channels
MARKETING--MANAGEMENT--CASE STUDIES
COMMUNICATION IN MARKETING
HF 5415.123 Fil