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Marketing decisions for new mature products: planning development, and control

Hisrich, Robert D

Marketing decisions for new mature products: planning development, and control - Columbus, Ohio: Charles E. Merill 1984 - xii, 424p. : ill.

Includes bibliographies and index.

ISBN: 067520092x

Subjects--Topical Terms:
NEW PRODUCTS
PRODUCT MANAGEMENT

LC Class. No.: HF 5415.15 His

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