Marketing management (8th Ed.)
Kotler, Philip
Marketing management (8th Ed.) analysis, planning, implementation, and control - 8th ed - Englewood Cliffs, N.J. FT Prentice-Hall 1994 - xxix, 801p. : ill.
0137228511
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Kot
Marketing management (8th Ed.) analysis, planning, implementation, and control - 8th ed - Englewood Cliffs, N.J. FT Prentice-Hall 1994 - xxix, 801p. : ill.
0137228511
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Kot