Marketing management: analysis, planning and control. (3rd ed.)
Kotler, Philip
Marketing management: analysis, planning and control. (3rd ed.) - 3rd ed. - Englewood Cliffs, N.J.: Prentice-Hall 1976 - xi, 529p. : ill.
0135579597
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Kot
Marketing management: analysis, planning and control. (3rd ed.) - 3rd ed. - Englewood Cliffs, N.J.: Prentice-Hall 1976 - xi, 529p. : ill.
0135579597
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Kot