Marketing management: knowledge and skills.-- 8th ed.
Peter, J. Paul
Marketing management: knowledge and skills.-- 8th ed. by J. Paul Peter and James H. Donnelly - 8th. ed. - New York: McGraw - Hill/Irwin 2007 - xvii, 813p.: ill
9780073137636
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING MANAGEMENT--CASE STUDIES
HF 5415.13 Pet
Marketing management: knowledge and skills.-- 8th ed. by J. Paul Peter and James H. Donnelly - 8th. ed. - New York: McGraw - Hill/Irwin 2007 - xvii, 813p.: ill
9780073137636
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING MANAGEMENT--CASE STUDIES
HF 5415.13 Pet