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Marketing research: methodological foundations (3rd ed.)

Churchill, Gilbert A

Marketing research: methodological foundations (3rd ed.) - 3rd ed. - Chicago Dryden P 1983 - xxi, 756p. : ill.

ISBN: 4833701340

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 5415.2 Chu

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