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Marketing research: methodological foundations (4th ed.)

Churchill, Gilbert A

Marketing research: methodological foundations (4th ed.) - 4th ed. - Chicago: Dryden Press 1987 - xx, 896p. : ill.

SB LIBRARY HAS 45 COPIES

ISBN: 0030055326

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH

LC Class. No.: HF 5415.2 Chu

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