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Media and communication research methods : an introduction to qualitative and quantitative approaches (4th edition)

Berger, Arthur Asa

Media and communication research methods : an introduction to qualitative and quantitative approaches (4th edition) By Arthur Asa Berger - 4th edition - Los Angeles SAGE Publications 2016 - xvii, 417 pages : illustrations

Revised edition of the author's Media and communication research methods, 2014. Includes bibliographical references (pages 401-408) and indexes.

ISBN: 9781483377568

Subjects--Topical Terms:
COMMUNICATION--RESEARCH--METHODOLOGY
MASS MEDIA--RESEARCH--METHODOLOGY

LC Class. No.: P 91.3 Ber

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