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Examining the factors that influence consumer purchase intention of local brands in Kitwe, Zambia

Mambwe, Aligan

Examining the factors that influence consumer purchase intention of local brands in Kitwe, Zambia / by Aligan Mambwe - Kitwe : Copperbelt University, 2023. - x, 104 pages : illustrations

includes references

Subjects--Topical Terms:
CONSUMER BUYING BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BUYING BEHAVIOUR--ZAMBIA

LC Class. No.: CBU-PG THESIS/MAM

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