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The mediating role of customer satisfaction on the relationship between brand loyalty and its antecedents : evidence from banking sector

Kakosa, Esther

The mediating role of customer satisfaction on the relationship between brand loyalty and its antecedents : evidence from banking sector / by Esther Kakosa - Kitwe, Copperbelt University: 2023 - xiii, 103 pages : illustrations

includes bibliographical references and appendices

Subjects--Topical Terms:
CUSTOMER SATISFACTION
ANTECEDENTS
BRAND LOYALTY

LC Class. No.: CBU-PG THESIS/KAK / B85107

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