Brand management : co-creating meaningful brands
Beverland, Michael
Brand management : co-creating meaningful brands / by Michael Beverland - London : SAGE, 2021 - xx, 410 pages : illustrations
9781529720136
HF 5415 Bev
Brand management : co-creating meaningful brands / by Michael Beverland - London : SAGE, 2021 - xx, 410 pages : illustrations
9781529720136
HF 5415 Bev