Australian and new zealand supplement to accompany advertising and promotion:an integrated marketing communications perspective (Record no. 35322)

MARC details
000 -LEADER
fixed length control field 00715nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151022s2001 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074710319
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 Dan
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dann, Susan
245 10 - TITLE STATEMENT
Title Australian and new zealand supplement to accompany advertising and promotion:an integrated marketing communications perspective
Statement of responsibility, etc. By Susan Dann [and] Stephen Dann
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent vii, 53p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SALES PROMOTION
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMMUNICATION IN MARKETING
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- AVAILABLE
-- Nov 19, 2015
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.123 Dan 745874 11/30/2022 11/30/2022 MONOGRAPH