Cybermarketing (Record no. 39346)

MARC details
000 -LEADER
fixed length control field 01086nam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1996 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750628480
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265 Bic
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bickerton, Matthew
245 10 - TITLE STATEMENT
Title Cybermarketing
246 ## - VARYING FORM OF TITLE
Title proper/short title how to use the super-highway to...
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 306 p. : ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
490 ## - SERIES STATEMENT
Series statement The marketing series practitioner
490 ## - SERIES STATEMENT
Volume/sequential designation Marketing series (London, England). Practitioner.
500 ## - GENERAL NOTE
General note Bibliography.'Free PIPEX DIAL trial disks included'--Cover.; -System requirements: a 386DX-40 PC with at least 4Mb (8Mb recommended) of memory; Windows 3.1x; 4Mb of hard disk space; V.32 (9600bps) modem.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET ADVERTISING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pardesi, Upkar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bickerton, Pauline
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
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-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.1265 Bic 027441 11/30/2022 11/30/2022 MONOGRAPH